JAMES & JOHN GRAHAM
MOTION & ADVERTISING
Animated short film for James & John Graham,
Artisan Bakers & Deli
J&J Graham is an iconic shop in the market town of Penrith in the Lake District, it has been around for over 220 years. The building’s facade is gloriously unique and full of charm. In a way it makes you think of an old fashioned victorian dollhouse. Ever since I moved to Penrith, I’ve dreamed of having a project with the shop and this year I finally gathered the courage to approach them. The current owners of the shop are a lovely father and daughter, completely devoted to supporting the local Lake District community.
The project which they commissioned me to do was an animation that would tell the story of what happens inside J&J Graham beyond the shop floor. Many people are not aware that there is a bakery on the second floor or that the attic is where a local music band have their rehearsals! As I began illustrating the different elements for the storyboard, I quickly realised this project was going to be endlessly inspiring and so with great joy I let my imagination run wild to bring to life every quirky little detail.
One of the most important aspects of the animation was to make sure every scene had a calming and relaxed atmosphere that truly reflected the day to day life and feeling of what it is to be in Penrith. If I am being honest, nothing truly prepared me for all the intricate work that I would end up doing but Alan and Joanne were happy to encourage me to take my time and so what started as an about video became a detailed short film which was pure joy to develop.
"We liked the initial approach from Mylene when she asked about doing some work for us. From that first contact we knew that she was talented and inventive. We had some ideas and information that we wanted to give to our current and future customers. Mylene quickly understood our values and what we wanted to convey. The process of producing our film went very smoothly with lots of feedback and chances for us to suggest ideas to be included. We enjoyed the journey and have high regard for Mylene's professionalism & creativity. We will certainly use her services again."
Director at J&J Graham Ltd